ABOUT OUR MISSION

OUR MISSION

Something For The People (TM) is a social experiment that delves into the manner in which we engage as human beings, often times provoking particular actions, behavior through conversations that deal with controversial subject matter. 

Our aim is to restore faith in the human experience, by bringing honesty to the forefront, to cause more deep introspection as to why people behave as they do.

As a socially-conscious brand, we intend to use our profits toward working with like-minded stakeholders—to inspire cooperative solutions that heal socio-economic disparities within communities that fail to thrive. 

Something For The People (TM)—Aether
OUR PHILANTHROPY 

Because we know how important it is to give back, 30% of our profits return to building community, to help bolster projects that strengthen effort toward animal welfare, music programs that teach and inspire under-privileged children, to improve STEM participation among inner-city youth, and to use entrepreneurialism to improve education, family cohesion—all to ensure present and next generation efficacy.

QUALITY OF OUR WEAR

ALL of our merchandise is made with 100% premium organic materials: offering true sustainability. That’s our pledge and commitment. We call it R-CW3 (Regenerative Connectivity Wear)—where body, mind, soul and spirit are reconnected to its source. 

We are definitively Something For THE PEOPLE, the 5th Element of hue-man ascendance.